About Us - Proactive PR – Content that counts

About Us

Proactive International PR is a UK-based internationally-focused, B2B public relations consultancy with a strong emphasis on telecommunications and technology. We have global reach and we exist solely to enhance the reputations, profiles and ROI of our distinguished customers.

Proactive PR has a rare specialism in working for standards-based technology forums and industry associations. We also have diverse and flexible multimedia capabilities with website copywriting, social media management and our own “white label” TV offering – Proactive TV.

We work hand in hand with several of the leading shows and conferences in the industry, covering PR activity and TV, which creates considerable networking opportunities for our clients and keeps the consultancy in regular personal contact with all the key media and analysts.

The Proactive PR team is knowledgeable, professional and responsive.  Robin Fairchild
Channel Marketing Manager, ProLabs
Proactive PR has brought fresh ideas and new initiatives to our business. Ian Job
Head of Business Development at Gaist, Gaist
The team at Proactive PR has been instrumental in positioning our brand and spokespeople as experts in the field within the EMEA region. Melissa Gieringer
Corporate Communications, B-Stock
We couldn’t deliver the quality of show we do without Proactive PR - they are a big part of the ECOC Exhibition's success. Beverley Lucas
Event Director, Nexus Media Events, ECOC Exhibition
Proactive PR has been a great help to us in reaching out efficiently to the optical community, as well as creating a more memorable post-conference documentation. Dr. Per O. Anderson
Global Chair, ECOC Conference
The Proactive International PR team is truly considered by my entire department to be a trusted partner in achieving our public communications objectives. Lane Cooper
VP Corporate Communication, Technicolor
I would highly recommend using Proactive PR to promote your event! Lauren Farrow
Head of Marketing, Cloud & DevOps World
Proactive PR handled our Global Summit with grace and professionalism – the team is a pleasure to work with. Joshua Planton
Admin, Dynamic Spectrum Alliance
The Proactive PR team has been fundamental in promoting oneM2M’s existence with global media and analysts... We wouldn’t be without them! Ultan Mulligan
Vice Chairman of Marketing and Communications committee, oneM2M
From the moment we started working with Proactive PR, the team went above and beyond the call of duty... Torsten Notzke
Director of Marketing Communications, Thaicom
Proactive PR were an ideal choice to support my team... Mark Johnstone
CEO , Nexus Mediacom
The Proactive PR team is young, fresh and motivated... Kerstin Roost
Strategic Partnerships Operations Manager, Newtec
Proactive PR delivers on its promises and continues to exceed results... Donna Yasay
Vice President of Worldwide Business Development, Marvell
Proactive PR is extremely results-driven; the team worked hard to deliver results & raise our global profile... Axel Rienitz
Head of Marketing Communication, Huber+Suhner
The sheer energy and enthusiasm of the Proactive team is infectious... Robin Mersh
CEO, Broadband Forum

Our team

Brian Dolby

Founder and CEO

Once upon a time, Brian had an idea to build a consultancy that actually did PR well. He has a weakness for detail, Nottingham Forest, golf and chocolate.

Jayne Brooks

Director of PR and Client Relations

Tea enthusiast and former journalist Jayne is our Yoda of writing. She has nearly eight years of experience in the PR and Media industry and is an unashamed fan of the Australian TV show Neighbours.

Simon Shortland

Multimedia Solutions Director

Night owl Simon is the office tech wizard and Multimedia Manager. He’s the one we call when we have any IT issue, need filming or video editing. When he’s not working, he can be found on the golf course.

James Page

Agency Director

James started his PR career in the last century after getting his journalism degree from the University of Sheffield. During that time he has flipped between in house and agency roles in a range of different sectors. If there isn’t a Grand Prix or an Arsenal game on the telly at the weekend, you will probably find James hacking his way around a local golf course.

James Curry

Senior PR Consultant

James returned to Newark, the jewel of the Midlands, after a couple of years spent travelling and living overseas after graduating from University. He joined Proactive in 2018, joining the world of PR and putting his English degree to use. Has yet to be convinced of the point of tea or coffee.

Josh Wright

Senior PR Consultant

Josh has experience in project management and customer relations and graduated from Nottingham Trent University with a degree in Print Journalism. He loves Game of Thrones, American football and loves a lunchtime meal deal (just not from Waitrose)!

Lauren Wood

Senior PR Consultant

Following a degree in Public Relations at the University of Lincoln, Lauren joined the team to pursue a creative career that she hoped would not be taken over by robots and algorithms in the future. During the weekends, Lauren enjoys doing yoga, writing blogs and catching up with friends over afternoon tea.

Melissa Tyson

Operations Manager

With more than a decade of successful management and revenue experience in the spa resort industry and qualifications endorsed by the institute of hospitality, Melissa took a new direction to join the Proactive PR team. Champion of in-car karaoke and music knowledge to win all pub quizzes, Melissa also enjoys brushing up on her photography skills in her spare time. She is a huge Nottingham Panthers fan and will do anything for a bar of Galaxy chocolate!

Conor Woodhall

Senior Social Media Consultant

With an honour’s degree in Advertising and Marketing, Conor is our gatekeeper and guru for all thing’s social media! Now the proud new owner of a coffee machine. #LovesEspressoMartinis

Navkiran Bains

Social Media Consultant

Netflix addict Nav entered the world of social media after studying English in Birmingham. When she’s not catching her next flight or got her head buried in the latest edition of VOGUE, you can catch her at your nearest Nando’s.

Dave Kunzlik

PR Consultant

Dave studied in Sweden, Spain and the Netherlands before returning to the UK to put his degrees in International Communications and Journalism to use. He has never lost a game of Settlers of Catan.

Chloe Groom

PR Consultant

After graduating from the University of Lincoln with a degree in journalism, Chloe had her heart set on a career in PR. In her spare time she loves running, sewing, and unashamedly being the biggest Beatles fan Lincolnshire has to offer (except Yellow Submarine. Worst song ever.)

Bethany Lee

PR Consultant

Beth always had an interest in a career in PR and after graduating from her Journalism degree at Lincoln, she decided to act on it. Her hobbies include writing, playing games and researching music/movie trivia (always useful in a pub quiz!).

Jessica Seddon

Senior PR Consultant

Since graduating with a degree in public relations in 2018, Jess has gained experience in both agency and in-house roles. She joined the Proactive team for the second time in January 2020, as one stint was obviously not enough! As a new homeowner, in her spare time she can be found browsing Pinterest or making many homeware purchases! 

Toni Brown

PR Consultant

After graduating from Liverpool John Moores University with a first-class degree in Journalism, Toni realised her true passion for the PR industry. When she’s not writing, you’ll find Toni designing anything from frocks to cushions. She also enjoys all things skincare, haircare and makeup, and loves a spa day!

Our clients

Our past and present clients range from UK start-ups to global giants. We take our clients’ key messages and turn them into dynamic, media-penetrating campaigns. We do this thanks to our blended PR approach and a diverse PR team background which includes newspaper journalism, marketing, sales and financial services. All of our case studies are a testament to our passion, drive and determination to get the results clients expect.