Once upon a time, Brian had an idea to build a consultancy that actually did PR well. He has a weakness for detail, Nottingham Forest, golf and chocolate.

Tea enthusiast and former journalist Jayne is our Yoda of writing. She has nearly eight years of experience in the PR and Media industry and is an unashamed fan of the Australian TV show Neighbours.

Night owl Simon is the office tech wizard and Multimedia Manager. He’s the one we call when we have any IT issue, need filming or video editing. When he’s not working, he can be found on the golf course.

James started his PR career in the last century after getting his journalism degree from the University of Sheffield. During that time he has flipped between in house and agency roles in a range of different sectors. If there isn’t a Grand Prix or an Arsenal game on the telly at the weekend, you will probably find James hacking his way around a local golf course.

James returned to Newark, the jewel of the Midlands, after a couple of years spent travelling and living overseas after graduating from University. He joined Proactive in 2018, joining the world of PR and putting his English degree to use. Has yet to be convinced of the point of tea or coffee.

Josh has experience in project management and customer relations and graduated from Nottingham Trent University with a degree in Print Journalism. He loves Game of Thrones, American football and loves a lunchtime meal deal (just not from Waitrose)!

Following a degree in Public Relations at the University of Lincoln, Lauren joined the team to pursue a creative career that she hoped would not be taken over by robots and algorithms in the future. During the weekends, Lauren enjoys doing yoga, writing blogs and catching up with friends over afternoon tea.

With more than a decade of successful management and revenue experience in the spa resort industry and qualifications endorsed by the institute of hospitality, Melissa took a new direction to join the Proactive PR team. Champion of in-car karaoke and music knowledge to win all pub quizzes, Melissa also enjoys brushing up on her photography skills in her spare time. She is a huge Nottingham Panthers fan and will do anything for a bar of Galaxy chocolate!

With an honour’s degree in Advertising and Marketing, Conor is our gatekeeper and guru for all thing’s social media! Now the proud new owner of a coffee machine. #LovesEspressoMartinis

Netflix addict Nav entered the world of social media after studying English in Birmingham. When she’s not catching her next flight or got her head buried in the latest edition of VOGUE, you can catch her at your nearest Nando’s.

Dave studied in Sweden, Spain and the Netherlands before returning to the UK to put his degrees in International Communications and Journalism to use. He has never lost a game of Settlers of Catan.

After graduating from the University of Lincoln with a degree in journalism, Chloe had her heart set on a career in PR. In her spare time she loves running, sewing, and unashamedly being the biggest Beatles fan Lincolnshire has to offer (except Yellow Submarine. Worst song ever.)

Beth always had an interest in a career in PR and after graduating from her Journalism degree at Lincoln, she decided to act on it. Her hobbies include writing, playing games and researching music/movie trivia (always useful in a pub quiz!).

Since graduating with a degree in public relations in 2018, Jess has gained experience in both agency and in-house roles. She joined the Proactive team for the second time in January 2020, as one stint was obviously not enough! As a new homeowner, in her spare time she can be found browsing Pinterest or making many homeware purchases! 

After graduating from Liverpool John Moores University with a first-class degree in Journalism, Toni realised her true passion for the PR industry. When she’s not writing, you’ll find Toni designing anything from frocks to cushions. She also enjoys all things skincare, haircare and makeup, and loves a spa day!