About Us - Proactive PR – Content that counts

About Us

Proactive International PR is a UK-based internationally-focused, B2B public relations consultancy with a strong emphasis on telecommunications and technology. We have global reach and we exist solely to enhance the reputations, profiles and ROI of our distinguished customers.

Proactive PR has a rare specialism in working for standards-based technology forums and industry associations. We also have diverse and flexible multimedia capabilities with website copywriting, social media management and our own “white label” TV offering – Proactive TV.

We work hand in hand with several of the leading shows and conferences in the industry, covering PR activity and TV, which creates considerable networking opportunities for our clients and keeps the consultancy in regular personal contact with all the key media and analysts.

The Proactive PR team is knowledgeable, professional and responsive.  Robin Fairchild
Channel Marketing Manager, ProLabs
Proactive PR has brought fresh ideas and new initiatives to our business. Ian Job
Head of Business Development at Gaist, Gaist
The team at Proactive PR has been instrumental in positioning our brand and spokespeople as experts in the field within the EMEA region. Melissa Gieringer
Corporate Communications, B-Stock
We couldn’t deliver the quality of show we do without Proactive PR - they are a big part of the ECOC Exhibition's success. Beverley Lucas
Event Director, Nexus Media Events, ECOC Exhibition
Proactive PR has been a great help to us in reaching out efficiently to the optical community, as well as creating a more memorable post-conference documentation. Dr. Per O. Anderson
Global Chair, ECOC Conference
The Proactive International PR team is truly considered by my entire department to be a trusted partner in achieving our public communications objectives. Lane Cooper
VP Corporate Communication, Technicolor
I would highly recommend using Proactive PR to promote your event! Lauren Farrow
Head of Marketing, Cloud & DevOps World
Proactive PR handled our Global Summit with grace and professionalism – the team is a pleasure to work with. Joshua Planton
Admin, Dynamic Spectrum Alliance
The Proactive PR team has been fundamental in promoting oneM2M’s existence with global media and analysts... We wouldn’t be without them! Ultan Mulligan
Vice Chairman of Marketing and Communications committee, oneM2M
From the moment we started working with Proactive PR, the team went above and beyond the call of duty... Torsten Notzke
Director of Marketing Communications, Thaicom
Proactive PR were an ideal choice to support my team... Mark Johnstone
CEO , Nexus Mediacom
The Proactive PR team is young, fresh and motivated... Kerstin Roost
Strategic Partnerships Operations Manager, Newtec
Proactive PR delivers on its promises and continues to exceed results... Donna Yasay
Vice President of Worldwide Business Development, Marvell
Proactive PR is extremely results-driven; the team worked hard to deliver results & raise our global profile... Axel Rienitz
Head of Marketing Communication, Huber+Suhner
The sheer energy and enthusiasm of the Proactive team is infectious... Robin Mersh
CEO, Broadband Forum

Our team

Brian Dolby

Founder and CEO

Once upon a time, Brian had an idea to build a consultancy that actually did PR well. He has a weakness for detail, Nottingham Forest, golf and chocolate.

Tiffany Cracknell

Marketing Coordinator

Tiffany relocated to the Nottinghamshire area after working in PR and recruitment in London. She loves travelling, trying out new places to eat and (attempting!) to play squash but most of her spare time is dedicated to training her cocker spaniel puppy, Pickle!'

Jayne Brooks

Director of PR and Client Relations

Tea enthusiast and former journalist Jayne is our Yoda of writing. She has nearly eight years of experience in the PR and Media industry and is an unashamed fan of the Australian TV show Neighbours.

Josh Wright

Senior PR Consultant

Josh has experience in project management and customer relations and graduated from Nottingham Trent University with a degree in Print Journalism. He loves Game of Thrones, American football and loves a lunchtime meal deal (just not from Waitrose)!

Hollie-May Auburn

PR Consultant

Hollie joined the team with a degree in Broadcast Journalism from Nottingham Trent University. Outside of work Hollie is a self-confessed shopaholic and loves mooching for the latest bargain. She is the proud owner of the office flamingo mug!

Simon Shortland

Multimedia Solutions Director

Night owl Simon is the office tech wizard and Multimedia Manager. He’s the one we call when we have any IT issue, need filming or video editing. When he’s not working, he can be found on the golf course.

James Curry

Senior PR Consultant

James returned to Newark, the jewel of the Midlands, after a couple of years travelling and living overseas. He joined Proactive in November 2018 – the Winter of Great Content – putting his English degree to use. Has yet to be convinced of the point of tea or coffee.

Lauren Wood

Senior PR Consultant

Following a degree in Public Relations at the University of Lincoln, Lauren joined the team to pursue a creative career that she hoped would not be taken over by robots and algorithms in the future. During the weekends, Lauren enjoys doing yoga, writing blogs and catching up with friends over afternoon tea.

Amie-Leigh Claricoats

Senior PR Consultant

With a degree in Journalism & Public Relations, Amie-Leigh fell in love with the dark side of Public Relations to her Journalism tutor's dismay during her time at Leeds Trinity University. She has worked with a variety of B2B and B2C clients over the years, but surprisingly technology and telecoms PR stole her heart. Amie-Leigh is a self-confessed technophobe who loves to switch off at the weekends and spend her time engrossed at the theatre watching the latest ballet or musical or with her nose buried in a good book.

Serena Parkins

PR Consultant

With a Bachelor’s degree in Media and Communications & Society from Nottingham Trent, Serena has found her calling smooth talking her way through the public relations industry. With a passion for Deaf awareness, she is learning British Sign Language and is an advocate for equal rights in the workplace and beyond. Her special skills include niche Disney trivia, acting like she has friends over when ordering an obscene amount of takeaway for herself and, more recently, mastering the art of the poached egg.

Melissa Tyson

Executive Assistant to the CEO

With more than a decade of successful management and revenue experience in the spa resort industry and qualifications endorsed by the institute of hospitality, Melissa took a new direction to join the Proactive PR team. Champion of in-car karaoke and music knowledge to win all pub quizzes, Melissa also enjoys brushing up on her photography skills in her spare time. She is a huge Nottingham Panthers fan and will do anything for a bar of Galaxy chocolate!

Conor Woodhall

Senior Social Media Consultant

With an honour’s degree in Advertising and Marketing, Conor is our gatekeeper and guru for all thing’s social media! Now the proud new owner of a coffee machine. #LovesEspressoMartinis

James Page

Account Director

James started his PR career in the last century after getting his journalism degree from the University of Sheffield. During that time he has flipped between in house and agency roles in a range of different sectors. If there isn’t a Grand Prix or an Arsenal game on the telly at the weekend, you will probably find James hacking his way around a local golf course.

Sheila Lashford

Senior Agency Consultant

Sheila is our resident linguist and loves exotic travel and learning how to say “hello” in as many languages as possible. Dabbling as an antique dealer in her spare time, Sheila has a passion for pretty porcelain, glittering crystal and anything else that sparkles!

Kelly Pyart

PR Consultant

Having been a TV and Radio Broadcast Journalist at the BBC, Kelly joined the team at Proactive PR to start a new adventure in the dark side of public relations. When she isn’t getting covered in mud playing rugby, our resident athlete can be found doing a number of other sports from open water swimming to cycling. Her other hobbies include telling terrible jokes and doing car karaoke much to the horror of all around her.

Navkiran Bains

Social Media Consultant

Netflix addict Nav entered the world of social media after studying English in Birmingham. When she’s not catching her next flight or got her head buried in the latest edition of VOGUE, you can catch her at your nearest Nando’s.

Our clients

Our past and present clients range from UK start-ups to global giants. We take our clients’ key messages and turn them into dynamic, media-penetrating campaigns. We do this thanks to our blended PR approach and a diverse PR team background which includes newspaper journalism, marketing, sales and financial services. All of our case studies are a testament to our passion, drive and determination to get the results clients expect.