Getting in shape with technology… and zombies - Proactive PR – Content that counts

Getting in shape with technology… and zombies

There are two kinds of people in this world; those that like to exercise and those that don’t. I – unfortunately for my waistline – am of the latter. However, sitting in an office all day, I understand the importance of exercise and how necessary it is if you want to maintain good health. I also know there is technology – in addition to music streaming services – that can help motivate me to work out.

So, what does someone like me – someone who loathes the idea of running and is always eager to try out the latest technology – do to get excited about working out? Download an app that makes me run away from a hoard of zombies, of course!

Zombies, Run! is an exciting app that is all about motivating you to work out by turning exercise into a game. It makes you want to run until you either melt away all of your flab or until the zombies eat you alive.

I found this app listed in a Buzzfeed post titled, “29 Smart Ways to Motivate Yourself to Work Out”. As a slightly obsessive lover of the TV show The Walking Dead, I was immediately sold.

The day I discovered this app was the first day I had ever looked forward to going home and running. Now, I don’t like running outside (if you ever see me running outside, you better run too because I am most definitely running from something), so I chose the option of running like a maniac around my studio apartment (perhaps a strange choice to make, but that’s beside the point).

I ran in place and around the room, did star jumps, burpees, push-ups, squats and even just jumped around like a crazy person (I may or may not have stood still and flailed my arms about to increase the step count every so often but, once again, that’s beside the point), while my new zombie apocalypse friends urged me to keep running and my music played in between scenes for about 30 minutes. Finally, the zombies were on me! I had already made it so far and I refused to be caught! I had also picked up a very important box of supplies and information in the hospital and the fictional community urging me on said they wouldn’t let me through their fake gates unless I brought it back with me, so you can bet I ran and flailed and jumped until my heart felt like it was about to explode.

And… I outran the zombies and made it to the community safely to join my new imaginary friends (woohoo!).

So, aside from being highly entertained by both the app and myself for 36 minutes, I had worked up a really great sweat and got my heart rate up – and without the hefty membership fees often attached to a gym workout.

With benefits like this, it is easy to see why there are so many applications and technologies emerging for health and fitness, with another example being the recently-launched Sweat Coin, for example, where instead of running for my life, I can run for rewards!

It’s a trend with the potential to take off across all generations and fitness abilities and I for one can’t wait to see what the app developers come up with next.


Back to blog

I've enjoyed this and want to