Broadband Forum - Proactive PR – Content that counts

Broadband Forum

The Challenge

Proactive International PR and Broadband Forum have a long history of working together, with Proactive PR providing a full PR programme and strategy to the Forum for a number of years. This includes attendance at Broadband Forum’s quarterly meetings, where we provide event support and on-site filming and editing, as well as liaising with members to produce a newsletter. We also live post across its social media platforms and ensure the meeting’s activities are in the media spotlight by producing and distributing press releases around any noteworthy developments.
Panama City was the location for the Forum’s final quarterly meeting of 2019 and the Central American sunshine formed a perfect backdrop for the Forum members to come together from an array of countries across the globe and broaden the broadband ecosystem. The meeting saw Broadband Forum Chief Executive Officer Robin Mersh welcome members with the opening plenary and provide an update of key news or events from the past three months.

Actions Taken

Proactive PR liaised with all Broadband Forum leadership members and Work Area Directors to write and edit their copy for the Broadband Forum Quarterly Newsletter. This included an introduction from the CEO, individual Work Area updates and news highlights over the last quarter.
In addition, live tweeting throughout the meeting was prevalent to highlight the coming together of so many representatives from many global organisations.
A press release was also finalised, approved and distributed at the Q4 meeting which highlighted the landmark occasion of Broadband Forum’s first ‘open’ meeting as it continues to take a leading role in ensuring greater agility and transparency in the industry.

The Result

The 12-page quarterly newsletter was completed within four days and signed off by the leadership team. This was then distributed internally to all members of Broadband Forum, providing a meeting report for members to take to their companies and highlight the great work being done.
The press release which was distributed on the final day of the quarterly meeting garnered 70 pieces of coverage, including coverage from top-tier publications such as Advanced Television and Broadband Communities Magazine.