HUBER+SUHNER is a global Swiss company which develops and manufactures components and system solutions for electrical and optical transportation of data and energy.
The company serves customers in the Communication, Transportation and Industrial markets with cables, connectors, cable systems, antennas and other passive components, leveraging its expertise in radio frequency, fibre optics and low frequency technologies. The products stand out due to their exceptional quality, reliability and durability – even under harsh environmental conditions.
HUBER+SUHNER first started working with Proactive PR five years ago when the company was looking to raise its profile at a series of key events, as well as position itself as a thought leader and an expert in technology and infrastructure for its key markets.
Proactive PR was first brought in by HUBER+SUHNER in 2013 to help support the following objectives:
In 2013 and 2014, HUBER+SUHNER and Proactive International PR collaborated on various projects before agreeing to work together on a permanent, ongoing basis.
To keep HUBER+SUHNER’s profile up, Proactive PR developed a PR strategy and year round campaign, which included: writing and issuing news releases to announce company news, product launches and the company’s presence at trade shows; creating a forward features programme and securing byline placements in a variety of industry publications; arranging media briefings on-site at events where HUBER+SUHNER was in attendance; and constantly updating and monitoring targeted media lists.
Proactive PR has now been supporting HUBER+SUHNER’s Marketing team for more than five years.
In total, 1375 pieces of coverage were generated in 2016 for HUBER+SUHNER, while 791 pieces of coverage were generated between January and August of 2017.
The Advertising Value Equivalent (AVE) over the past twelve months is approximately £10,800,000, meaning that Proactive PR was able to get HUBER+SUHNER more than £10 million worth of advertising space… for free!
Key achievements during the period included:
HUBER+SUHNER is now seen as a leader in its target markets and regions as a result of the increased brand awareness generated by Proactive PR. The company is now seeking to further increase its penetration of vertical sectors and secure its position as a leading technology infrastructure partner for global businesses.