14 March 2016. The Proactive International Group, a leading communications consultancy, today announced the creation of a Digital Marketing division in response to increasing demand from customers.
Proactive International Digital Marketing will operate alongside Proactive International PR under the banner of the Proactive International Group. It will be headquartered in Oxfordshire and headed up by CEO Joanne Turner, formerly Proactive PR’s agency director.
The new office at Bloxham Mill in Oxfordshire is already operational, ensuring both existing and potential clients are offered a fully integrated marketing communications solution.
CEO of Proactive Digital Marketing Joanne Turner said the expansion is extremely timely. A Gartner CMO Spend Survey 2015-2016, which interviewed more than 330 organisations on their 2015 marketing budgets, revealed 98 per cent of marketers agreed offline and online marketing is merging. A third of marketers say they have already fully incorporated digital techniques into their marketing operation.
“Integrated marketing is critical to what we deliver in today’s demanding marketplace and I am delighted to be leading our new division,” said Turner. “More and more businesses want to use digital as part of their marketing strategy but often don’t know the best way to implement this.
“The new division will allow us to fully service all the digital media requirements of our customers and offer end-to-end integrated marketing solutions based on clients’ business goals, promoting brand awareness and delivering financial results.”
Proactive Digital Marketing will sit alongside the already well-established Proactive International PR, which was launched in April 2010 and quickly grew its customer base around the world, with the majority of customers coming from the technology industry. It is headquartered in the Midlands and was ranked 23rd for technology in PR Week’s latest Top 150 agencies.
“I am very excited by this latest development at Proactive – we have come a long way in less than six years and we have our customers and our highly committed staff to thank for that,” said Brian Dolby, Founder and CEO of Proactive International PR.
“By harnessing our experience, we can help our customers combine digital marketing innovations with existing PR techniques, whether that is through social media campaigns, digital brochures or corporate video production. The creation of Proactive Digital Marketing will make us ideally placed to help existing and new customers move easily into the fully integrated marketing world we are now working in.”