by Serena Parkins, PR Consultant
With the first half of 2020 having flown by, the market expansion since 2019 is becoming evident as organisations work tirelessly to successfully deliver their breakthrough technological advancements. Such great momentum has already been gained in the new decade so far, indicating that 2020 will be a pinnacle year for innovation. With outlooks predicting monumental evolution within the telecommunications industry over the next few months, we take a look at the top five tech trends in the spotlight.
2020 is proving to be the year in which 5G begins to take precedence within the mainstream network. The gradual roll-out of its deployment has built high expectations among users and with new 5G-ready devices set for initial release at the end of the year, anticipation for the latest mobile technology is huge.
The foundations that 5G deployment will lay for Augmented Reality (AR) and Virtual Reality (VR) entertainment will enhance experiences dramatically, reducing latency and allowing for more complexly structured entertainment to come into fruition. This so-called ‘5G Era’ will provide a next-generation global platform for creativity and business, encouraging new models to form. For more information on the next steps for the 5G ecosystem, read our client’s, the Next Generation Mobile Networks (NGMN) Alliance, latest White Paper.
Artificial Intelligence and Machine Learning
Artificial Intelligence (AI) and Machine Learning (ML) have been developing in recent years for use in data protection and customer experience. The technologies’ ability to harvest and analyse data from users to both protect their sensitive information and improve their experience allows companies to be better-informed as to subscriber behaviour and threat identification, allowing any subsequent issues in their service to be addressed.
With 70% of digital transformations resulting in costly failure, the need for such cost-saving AI and ML technologies is increasing to manage vast amounts of data and reinforce data protection, as well as performance measures. Such technology provides countless opportunities for expansion in our digitalisation journey. Being such a vastly applicable technology with a market projected to reach $70 billion this year, it is a definite trend to watch!
Media and Entertainment
Of course, emerging technology has a huge impact on the media and entertainment market as the potential for new experiences expand. This is true for at-home and portable systems, with roaming capabilities being enhanced and stationary-based devices evolving.
However, such a huge sector of technological progression requires a sturdy and reliable network on which to develop and run, which has proved challenging for the industry. By combining the Internet of Things (IoT), 5G, AI and ML technologies to provide richer, state-of-the-art entertainment systems in the digital age, providers can offer seamless immersion to meet consumer expectations. The deployment of such network-improving infrastructures allows customers to benefit from improved streaming capability, internet connection and signal strength.
Helping our planet
The telecommunications sector contributes to around 1.4% of global emissions but has one of the most influential positions in industry. By implementing energy saving technologies by design for international use, the telecoms sector can enable a 15% reduction in emissions – more than 10 times its own footprint. This is due to the vast reach and integrated nature of telecommunications, allowing for impact in a variety of areas within our global culture.
As such an influential industry, it is vital that telecommunications companies progress with a sustainable conscience to better provide an opportunity for repair, improvement and inclusion. This can be realised via sustainable technological developments, from manufacturing with renewable materials to offering connective opportunities to underserved communities.
The evolution of technology in the face of a new decade is an exciting prospect. However, with this comes an increased risk of security breach. The potential for these new digital trends in the realm of service and entertainment is great, and the same applies to their potential for misuse. Considering that more than 5.3 billion records were illegally accessed via data breaches in 2019, 2020 has already seen vital cybersecurity advancements come to fruition – especially in light of remote working, socialising and education measures which have been made essential as a result of the COVID-19 crisis.
In order to ensure full-coverage protection against identity and data threats, companies must prioritise the wide-scale adoption of cutting-edge security measures. It is through this acceptance of responsibility that user trust is earned and a safe transition into the digital age and an age amid a global pandemic is guaranteed. The parameters of such responsibility, as well as the measures required, has been and will continue to be a major talking point throughout the industry, and is last but by no means least in our list of top trends which have dominated headlines so far this year. For more information on the importance of cybersecurity in our current climate, read the recent blog from our client, Trusted Computing Group, here.
As is evident, technology is developing at a rapid rate, with 75 billion IoT devices projected to be installed worldwide by 2025 – a rise of 44 billion on this year. This level of market competitiveness will likely spark innovation across all industry sectors, with an influx of solutions and connected networks constantly emerging and improving. Proactive PR are proud to support some of the world’s leading providers of such advancing technologies in gaining a competitive edge in this vast and influential market. If you would like any further information into the work we do, or if you have any questions, please do not hesitate to get in touch today!