Italtel at MWC2016 - Proactive PR – Content that counts

Italtel at MWC2016

The Challenge

Italtel is an Italian network solutions provider, specialising in network transformation and ICT solutions. As with many companies operating in this space, Italtel exhibited several new products and services at Mobile World Congress 2016 in Barcelona – the telecoms industry’s flagship event – including products marking its entry into new vertical markets with Internet of Things (IoT) and e-health solutions.

With the buzz around IoT being one of the key themes of the show and the company having its largest ever stand, Italtel required both on- and off-site event support from Proactive International PR to ensure that its announcements were well-received by journalists despite the many thousands of other news items released during the four days.

Actions Taken

Proactive PR wrote pre-event press releases and a media invite to inform journalists and analysts of Italtel’s presence at the show and tease some of the services and products that were to be presented.  This secured briefings with journalists and analysts from a number of top publications and analyst houses. Proactive PR also prepared a question and answer document for the client to use on its stand.

During the event, support was provided on-site, with Proactive PR preparing and briefing interviewees, receiving journalists and analysts and distributing media packs.

Alongside this, Proactive PR also produced a number of videos about the services being exhibited at the show – using Italtel employees to demonstrate their use cases on camera – to be used as follow-up sales tools, as well as conducting video interviews with several C-level executives and key staff members.

The Results

During the event, Italtel hosted a record number of press, holding briefings with leading publications such as CSI Magazine, Wireless Magazine and ReadWrite. More than 400 attendees were also logged visiting the Italtel stand during the show.

The demo videos played a key part of Italtel’s social media strategy following the event and the interview with CEO Stefano Pileri was featured on Total Telecom TV.

press and analyst briefings at MWC

pieces of coverage (pre- and post-show)